Understanding Content Marketing, Functions, and Types

Content Marketing is a new term in the world of marketing, advertising, business promotion, and public relations).

The term “Content Marketing” refers to online promotion differently from advertising ( advertising ).

Here is a review of the understanding of content marketing,  types of content marketing, its functions, and the difference with advertising. Content Marketing plays a crucial role in the success of an online business.

Content Marketing tips and strategies for people PR I have discussed in a post about Corporate Blogging and Corporate Journalism. The key: maximize the website and social media institutions for promotion and outreach.

Definition of Content Marketing

In language, Content Marketing consists of two words,  Content and  Marketing.

Content means content. However, it is more often translated into content, which means “information available through media or products electronic.”

Marketing means marketing or sales. So, linguistically, Content Marketing means content marketing, but more popular with the translation “Content Marketing.”

Content Marketing is one type of marketing strategy, especially promotion, online. This term is closely related to the terms online business, internet marketing, digital marketing, content strategy, content writing, blogs, websites, social media, and SEO.

Practical understanding, Content Marketing is the promotion of products or services online by presenting articles, images, audio, video, infographics, animations that are informative, interesting, with the aim of introducing, promoting, and bringing in buyers or clients indirectly (implicitly).

According to Google’s dictionary, Content Marketing is a type of marketing that involves creating and sharing online material (such as videos, blogs, and social media posts). That does not explicitly promote a brand but intended to stimulate interest in its products or services.

Joe Pulizzi and Newt Barrett in getting Content to Get Customers (McGraw Hill Publication, 2009) defines Content Marketing as a general term that covers all marketing formats that involve creating or sharing content to attract the current and potential consumer base.

Some people consider content marketing as “a new era of marketing” ( new age marketing ), but Content Marketing is only “new wine in old bottles” ( new wine in old bottle ).

What distinguishes Content Marketing from the old way of marketing (promotion) is content or material, which is in the form of online material such as videos, blogs, and social media posts.

According to the Content Marketing Institute, content marketing creates and distributes valuable, relevant, and consistent content to attract and get an audience with the ultimate goal of generating profits for a business.

From Wikipedia, Content marketing is a marketing strategy by planning, create, and distribute content that is for promotion and sale of products or services (services) or reach consumers or clients.

Content Marketing Function

Content Marketing works:

1. Draw attention
2. Introducing the brand of product or service
3. Expanding the customer base
4. Generate or increase online sales
5. Increase brand awareness or credibility
6. Involving the online user community.

Types of Content Marketing

Types of Content Marketing include all kinds of website content on the internet – text (text), images, photos, audio, video, animation, and infographics.
The type of Content Marketing that is commonly spread through Content Placement strategies is an article or article, which is to make a kind of “guest post” on someone else’s website/blog by including a link.

Here are the types of Content Marketing:

1. Article
2. Product Review
3. Infographics
4. Meme
5. Animation
6. Videos
7. E-book
8. E-Magazine

Example of Content Marketing in the form of articles:

• • Domain and hosting providers make writing about blogging tips. Inside is a link that directs the reader to the Webhosting service package they offer.
  • Acer Indonesia writes about how to care for the correct laptop battery. Inside is inserted about the quality of the battery in the Acer laptop.
  1. At this point, it would be quite clear what Content Marketing meant, its functions, and its types. But it must be remembered. Content Marketing is different from Advertising.

Differences in Content Marketing and Advertising

Content marketing is a more effective way for online businesses to market products or services compared to advertisements.
Because, Content Marketing is information that does not directly promote the product, but instead provides benefits while advertising explicitly and directly in the form of promotion.
Blue Adz explains, advertising directly contains promotions that are likely to be avoided by people. At the same time, content marketing makes people unaware that they are being “led” to become buyers or users of services.
“Traditional marketing makes you invade the customer space at the date and time you set – and you have no way to know for certain whether your message reaches them at the time they agree with it.”
“With content marketing, you create online content (blogs, web pages, social media posts, whitepapers, etc.) and let customers come to you.”
When potential customers search for something related to your business online using Google, Bing, or other popular search engines, your content can be placed on search engine results pages (SERP) for customers to click. ”
“The great thing about using content marketing is that customers who see it usually look for it. This means more involvement and fewer complaints about spam. This can drive crazy ROI for inbound content marketing.”
Demand Metric has some evidence that content marketing is an effective marketing strategy. This is it:

A Guide to Marketing Genius: Content Marketing
Powered by Demand Metric

Content Marketing increases “brand awareness,” closeness to buyers, build loyalty and pride,
Article or blog post ( blog post ) is the type of content most often used in content marketing. Blog Categories “on business websites will attract new visitors to your business website.

Content Marketing Tips

Here are the best content marketing tips from WordStream .

1. Start Remarketing Content
2. Answer Complex Questions with Your Content
3. Keep Sharpening Your Writing Skills
4. Don’t Copy Other Companies’ Blogs – Look at Indie Stars instead
5. Make Sure Your Content Reflects the Sound of Your Brand
6. Back up your argument with data
7. Use specific keywords in your content
8. Be Brave and Speak Your Mind (Especially When Others Dare Not)
9. Accept That Not All Content MUST Tell The Story
10. Reuse your Best Headline in PPC Ads
11. Reuse your Content
12. Evaluate the Success of Your Content with Data
13. Only Publish Your Best Materials – and Be Consistent.

That’s Understanding Content Marketing, Functions, and Types. Don’t forget to apply Tips SEO and Online Writing Rules when you write Content Marketing in the form of writing.

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